Some regard used water bottles as waste with no value. Others see them as “the source” of a vital resource that ensures survival and daily well-being. We take it a step further and regard used water bottles as a key ingredient in the manufacturing of our products. The water bottles are an important substance in our patented Ecotrust felt backing, with which all carpet tiles are equipped as standard and therefore also named after. The Ecotrust backing can also be chosen for selected wall-to-wall carpets.
With Ecotrust, you and your customer can specify a backing that takes the utmost consideration of the environment by finding a new and valuable use for a product that, seen in isolation, has come to the end of its life cycle. In doing so, you select a product which, without in any way compromising on design, function and quality, takes the utmost consideration of the only Earth we have. A planet that is not only important to us but also to future generations.
Through an innovative manufacturing technique, used water bottles are first converted into plastic flakes and then into the soft fibres that are part of the PET-felt backing manufacturing process.
In addition to being made from recycled products, the felt has the eco-friendly quality of being regenerable. This means that after use, the felt can be broken down to its original chemical formula and become part of new PET products, for example, vehicle interiors and noise-reducing materials.
Our patented Ecotrust backing has more great features than just being the environmentally friendly choice for your floor projects. The soft felt material ensures optimum underfoot comfort in the rooms by creating a comfortable feel under the feet, which is neither too soft nor too yielding.
At the same time, the backings are so sturdy that they ensure optimum stability for the carpet tiles. This is important in terms of the quality of the tiling, including the nearly invisible joins that characterise our carpet tiles.
In addition, the Ecotrust backings feature unique acoustic advantages. For example, they reduce reverberations from speech and music very effectively. And the sound of footsteps is also absorbed by the soft material – not just in the individual room but also in the adjoining rooms. This is an advantage in office landscapes and hotels where many people move in close proximity, without it necessarily having to feel that way.
If you combine the Ecotrust backing with a carpet design crafted from the regenerated and regenerable ECONYL®yarn, you get a truly sustainable carpet. ECONYL® yarns are based on used fishing nets and other industrial wastes which are converted into durable carpet yarns.
These carpets are Cradle to Cradle certifiedTM, and you are therefore guaranteed a carpet that is designed to be part of a closed-loop system that does not create waste – and which is made exclusively of materials that do not harm people and the environment.
We have a wide range of collections combining the Ecotrust backing with the ECONYL®yarn, including all carpet tile collections from the ReForm family: Artworks Ecotrust, Foss Ecotrust, Legend Ecotrust, Matrix Ecotrust, Memory Ecotrust and Terra Ecotrust. The flat-woven collection Rawline Scala Ecotrust also falls into this category.
The Ecotrust backings are easily identified by the product name, which contains the word Ecotrust.