Instead of just adding a new collection made from recycled materials to the assortment, we constantly look into our entire portfolio to find new ways of optimising the core products and processes. This is where the volume is, so this is what really matters.

Obviously, we concentrate on the characteristics of the ingredients and our resource spending but durability is a key element too! The longer our carpets last, the less our customers need to buy. With sustainability, it can be as simple as that.

While doing what we do the best; high quality carpets with endless design possibilities, and doing that only, we remain industry experts down to the slightest detail. This empowers us to define focus areas within sustainability, to invent new solutions and ultimately implement improvements with an actual impact. And this is what makes us different.