Inspired by the untamed beauty of the Danish West Coast, our ReForm A New Wave rug collection brings the raw nature of the North Sea into any living space. The collection's multi-level construction forms distinct sculptural patterns, mimicking the undulating patterns of sand, the wisps of grass dunes, and the rhythmic dance of ocean waves, while its colour palette echoes the serene, dry, and delicate tones of the seaside landscape.

Crafted from regenerated and regenerable ECONYL® yarns, sourced from used carpets, abandoned fishing nets, and other industrial waste, ReForm A New Wave represents an attractive and responsible choice for your interior projects, reflecting our deep commitment to the environment.

While wild in nature, the Danish West Coast can be a place of rejuvenation, peace, and inspiration, and ReForm A New Wave emulates this in three exquisite designs: Sand, Grass, and Ocean – each available in a variety of natural and dusty, seaside-inspired tones.

About Laura Bilde and Linnea Blæhr
In their groundbreaking ReForm A New Wave rug collection, designers Laura Bilde and Linnea Blæhr capture the essence of coastal elements. This collection marks their debut in carpet design. Alongside this, their SHE collection briefly emerges, celebrating female artistic heritage. With a focus on functionality and sculptural expression, Bilde and Blæhr's designs in the A New Wave collection are a testament to their philosophy of creating simple, iconic, and timeless pieces.

Bringing softness, a warm atmosphere, and sound reduction to any project, rugs elevate and renew the floor, a sometimes overlooked part of interior decoration. With a simple, yet very effective grip, a rug transforms your room into a completely new space. Customise your rug by choosing construction, size, shape, and edging. With Ege Carpets' rugs concept, you can customise the rug to perfectly fit the interior style you aim for by following a quite simple procedure.

  • Available in:
    Tiles and planks (Grass only)
  • Recolour options:
  • Ready for dispatch:
    Within 3 weeks from receipt of order
  • Sample service:
    Within 2-4 days delivery


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