In Project of the Month, we proudly present to you the stunning results of carpet projects around the world. This time we, however, take an oblique approach to the newsletter when we show you how carpets, couture and sustainability melt together in a collaboration never seen before.
Danish couture designer David Andersen is known for his work with novel and unusual materials. AW14 is no exception. Together with ege carpets, the designer puts a spin on these contrasts and transforms them into a sophisticated, classic couture, which contains both playful details and artisan precision. The result of this unique collaboration has just walked down the catwalk during Copenhagen Fashion Week at David Andersen’s fashion show at Copenhagen City Hall.
The inspiration for the carpet creations has come from illustrations by internationally renowned Danish artisan, Bjørn Wiinblad. Using the connections between Bjørn Wiinblad’s motifs, the carpet and couture, David Andersen has managed to create a modern and highly contemporary expression that still has roots in Danish cultural heritage.
“To emphasise the combination of the carpet textile and Bjørn Wiinblad’s illustrations, I’ve worked with large shapes. Bjørn Wiinblad’s illustrations are beautiful, quirky and humorous. And when combined with the carpet and a sharp style, the illustrations give a playful expression,” David Andersen points out.
“It’s important that the design is both carefully thought-through and intended to work well as a heavy, thick textile, such as carpet. I have worked a lot with the textile structure and used its volume to support the shape of each individual design. This has been a challenge that I have enjoyed from start to finish”
DAVID ANDERSEN, COUTURE DESIGNER
“David Andersen is one of the industry’s boldest and most talented designers. He has a clear and uncompromising attitude towards design and sustainable fashion. David is experimental in the way he combines materials and styles. We knew that this collaboration would be exciting and could help to inspire and develop our own way of understanding the potential that carpet offers,” says Jan Magdal Poulsen.
“Similarly, David Andersen is committed to working on sustainability through his zero waste concept. This mind set is close to our own. When every business starts thinking along these lines, then things will start to change, and this is what we want to help put a focus on. For us, creativity and innovation go hand-in-hand with responsibility. And this is why sustainable carpet couture has been the focal point of our collaboration.”
Even when it comes to the environment and sustainability, ege carpets is leading the way as we recently became the first carpet manufacturer in the world to be CSR-certified.
“By entering into this collaboration, we’re not merely helping one another to move in a more sustainable direction, we’re also helping to place greater focus on the area as a whole. Looking at the patterns on the couture dresses, you can see that they’re both humorous and playful, yet by looking at them carefully you can see that there’s also a degree of seriousness. The same can be said for our collaboration with ege carpets. It’s unexpected and rather funny, yet we also have an important message that we’d like to share,” David Andersen concludes.
Watch the design process in the video below.
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